Depression Essay example -- Health, Depressed Individuals

Certain practical issues need to be considered by the clinician during the assessment of MDD, (Dozois & Dobson, 2009). Depressed individuals tend to express their problems in a detailed manner when they are aware of what is expected from them during initial phase of assessment. Warning depressed clients about the possible interruptions at the initial phase along with providing them rationale helps to improve the effectiveness of the assessment (Dozois & Dobson, 2009). As depressed individuals tend to commit cognitive bias (Dozois & Beck, 2008), it is necessary to determine the actual impairment by evaluating patient’s daily routine in terms of different areas of functioning. Each diagnostic criteria needs to be addressed in number of ways (Shea, 1988). Sometimes, the patient describe their symptoms in more idiosyncratic way. So, the clinician needs to translate those concerns in to the nosological system (Dozois & Dobson, 2009). Bolland & Keller (2009) emphasize the need to assess the number of previous episodes and their duration because this information is one the predictor for risk of subsequent relapse (Solomon et al, 2000). Dozois & Dobson (2009) have reported to rely upon information related to previous episode carefully as the client may commit the reporting bias. The reporting bias can be reduced by ensuring that the patient understands the time frame to which he or she refers (Dozois & Dobson, 2009) and providing contextual cues to the patient’s memory (Shea, 1988). The information related to previous treatments, medical history, patient’s motivation for change, etc. may help in identifying resources for change (Dozois & Dobson, 2009). It is also helpful to assess client’s strengths which will help in formulating... ...owever, if Medical conditions worsens the symptoms of depression, then mood disorder is diagnosed as MDD and medical condition is listed on Axis III of the DSM-IV-TR( APA, 2000a). It is difficult to differentiate between depression and dementia (Gualtieri and Johnson, 2008), but certain differences can be noted among two (Dozois and Dobson, 2009). For example, recent memory is more effected in depression than remote memory; such symptoms are not prominent in dementia (Dozois and Dobson, 2009). Conclusion: For the accurate assessment of MDD, the clinician should not rely upon results obtained from one psychometric instrument. Rather, he or she should try to integrate information obtained from multiple sources to get the holistic picture of patient. The clinicians also needs to consider above mentioned practical issues while making assessment related to MDD.

Describe the promotional mix used by two selected organisations Essay

The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively, they can advertise their product through commercials, posters, leaflets and billboards, which are all effective in getting the message of their product to their customers, but it isn’t the quantity of advertisement that makes the Meal deal effective, the quality of it instead. Tesco advertise the meal deal with a short catchphrase â€Å"Buy any of these for  £3† which is simple and straight to the point. Advertising is one of the key parts of a promotional mix and is the most effective way of Tesco promoting their product. Below is an example of Tesco advert: Here they show the products previous prices through sales compared to its current price with the image of a berry which symbolises Christmas – This makes people want to buy the item for loved ones. Personal selling: Personal selling is where Tesco manage customer relationships. At Tesco this is an effective way of marketing their meal deal, this is because it involves interpersonal contact between the buyer and the seller. The limitation of personal selling at Tesco is that it is very expensive to employ staff to sell the customers, and has not got a good effect on the Meal Deal particularly. An example of personal selling within Tesco is the use of staff in the shop to advise customers on what they want to buy, this may be by dealing to leaflets to people in populated areas, which may have exciting deals in, this helps Tesco attract customers to market. Sales promotion: Sales promotion is how Tesco promote sales etc to the consumers so that people will buy products under sale. Tesco promote the meal deal in this way, for example they may promote a certain sale for a group of products. A good example of this is the â€Å"Buy one get one free† promotion, which is a very effective marketing strategy. Public relations: Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. Activities can include organising conferences, open days etc, however this activity is not particularly used with the Meal deal at Tesco. Direct marketing: Direct marketing is used by Tesco to market their meal deal by using a wide range of consumer and business markets. A clear example of how Tesco achieve this is using e-mails and letters, which are sent to customers with the advertised product. Tesco can use direct marketing by specifically targeting the target audience of meal deal – perhaps people at work as they would be able to get a meal deal at lunch break. Sponsorships: Sponsorships are where organisations such as Tesco pay to be associated with a cause. This is evident in Tesco with the Marie Curie Campaign, in which 5% of profit would go to the fight for cancer campaign, which helps Tesco with marketing because people will want to become involved, which means more people will be buying from Tesco. Promotional mix for National Health Service Advertisement: The NHS advertise there service of health effectively, they can advertise their service through commercials, posters, leaflets and billboards. Advertising at the NHS varies to Tesco, as they do not advertise in terms of persuasion to gain profits, they instead advertise to make the public aware of illnesses, diseases etc so that people can respond effectively to this. The below image is an example of NHS’s advertisement Personal selling is where Tesco manage customer relationships. At the NHS personal selling is not really used as the NHS is a service and does not sell products. Public relations: Public relations at the NHS Sponsorships is a very important promotional mix at the NHS, this is important to them because they have links to many charities. One sponsor in particular that the NHS have is the Academic health Science network of North East Cumbria. This makes people appreciate the organisation, as the NHS will have special days where they collect donations for the research organisation. Direct marketing: Direct marketing is not applicable to the NHS because the NHS is a charity funded organisation, which does not run on profit. Therefore they do not use direct marketing in their promotional mix. Sales promotion: As well as Direct marketing, Sales promotion also does not apply to NHS as the NHS do not sell products, instead they offer services. They would intend  to promote their organisation for people to use, however the NHS do not promote to get a profit.

Reading Response : Abortion in India Essay

Rushdie, Salman. â€Å"Abortion in India†. Essays. 2nd Edition. Kelly, Joseph. New York; Norton, 2008. 279-282. Print. The articles topic is about the tragedy of abortion of female fetuses in modern day India. I believe the author is trying to say that unnecessary abortions are a type of genocide and a true tragedy. Proving points on both sides saysing that having female abortions could actually be beneficial in that it would decrease overpopulation. He then argued against this belief by stating that in one generation’s time there would be a girl shortage which could cause many problems, including increasing the sexism of Indian society and denying India of all of the wonderful things that women have to offer. The most interesting part of this essay was where Rushdie states that, â€Å"†¦Fundamentally it’s the result of modern technology being placed at the service of medieval social attitudes†. I found this to be a very insightful line and thought it summed up the problem in an interesting and thoughtful way. Although Rushdie is pro-choice, it does not mean he supports women having an abortion simply beacuse they dont want to have a daughter. What should be done when a women uses her power over her own body to discriminate againt female fetuses? Although he respects a womans right to chose, he also strongly believes that this practice is both immoral and unethical. I did not find any sections of this essay to be confusing or problematic. 1)Voluable- Speaking or spoken incessantly and fluently 2)Flamboyant- Tending to attract attention because of their exuberance, confidence, and stylishness. 3)Myraid- A countless or extremely great number 4)Anathematized- To proclaim an anathema on: curse

50 Idioms About Arms, Hands, and Fingers

50 Idioms About Arms, Hands, and Fingers 50 Idioms About Arms, Hands, and Fingers 50 Idioms About Arms, Hands, and Fingers By Mark Nichol Many idioms referring to human behavior are based on analogies to parts of the body, especially arms, hands, and fingers. Here are explanations of many of the most common expressions. 1. â€Å"All hands on deck,† from nautical terminology, means that a circumstance requires everyone’s attendance or attention. 2. One who is all thumbs is clumsy (as if one had thumbs in place of fingers and is therefore not dexterous). 3. To have something at hand is to have it accessible or nearby. 4. To be hand in hand is to be in close association. 5. A backhanded compliment is one that explicitly or implicitly denigrates the recipient. 6. To be in good (or safe) hands is to be in a secure position. 7. To be on hand is to be in attendance or available in case of need. 8. To bite the hand that feeds you is to attack or reject someone who has helped you. 9. â€Å"The devil makes work for idle hands† means that those who do not have enough to occupy them are susceptible to risking illicit behavior. 10. To say that someone did not or would not lift a finger is to criticize the person for failing to assist. 11. â€Å"Elbow grease† refers to influence that will enable something to occur that would otherwise be hindered or stalled. 12. Elbow room is space to be free to live the way one wants to or engage in activities as one wishes. 13. To finger someone is to identify someone, especially a perpetrator of a crime or someone who is to blame for doing something wrong. 14. To experience something at first hand (or firsthand) is to experience it directly rather than to merely become aware of it through an intermediary. 15. To force someone’s hand is to maneuver so that someone is compelled to act prematurely or reveal his or her intentions. 16. To give someone a free hand is to allow that person autonomy. 17. â€Å"Five-finger discount† is a euphemism for stealing, especially shoplifting. 18. To gain the upper hand is to become dominant or victorious. 19. To get one’s fingers burned is to experience a painful lesson, often about issues such as trust in interpersonal relationships. 20. To get one’s hands dirty it to directly engage in an activity that may not be appealing, rather than leave it to others, or to become involved in illicit activity. 21–22. To give one’s right arm (to right-handed people, the more useful one) or an arm and a leg is to offer a significant sacrifice to obtain a desired result. 23. To go hand in glove means to be in close agreement or in a close relationship. 24. To hand it to someone is to acknowledge someone’s accomplishment. 25. To hand something to someone on a plate or a platter means to make something easy for someone. 26. To hang on by one’s fingernails is to barely manage to cope with something. 27. To have a finger in every pie (or many pies) is to be involved in many activities or projects 28. To have one’s finger on the pulse of something is to be acutely aware of its condition or status. 29. To have one’s hands full it to be busy or too busy to take on other activities. 30. Something done with a heavy hand is done excessively and/or oppressively. 31. A reference to an iron fist (or iron hand) in a velvet glove is to authoritarian behavior concealed behind a facade of benevolence. 32. To keep someone at arm’s length is to maintain emotional and/or physical distance from someone who is a bad influence or may otherwise cause harm. 33. To keep one’s fingers crossed is to wish for good luck. 34. To know something like the back of one’s hand is to be intimately or thoroughly familiar with it. 35. When the left hand doesn’t know what the right hand is doing, one entity associated with another is unaware of the second entity’s actions or intentions. 36. To lend a hand means to help. 37. To live from hand to mouth is to live on a subsistence level, with no cushion of comfort. 38. When something gets out of hand, it is out of control. 39. The long arm of the law is the influence of law enforcement, which can be more far reaching in time or space than one expects. 40. â€Å"On the other hand† means â€Å"alternatively.† 41. To overplay one’s hand is to be overconfident. 42. To play into someone’s hands is to engage in activity or behavior that makes one vulnerable to another person’s manipulation. 43. A show of hands is a literal or figurative assessment or vote to determine support for or opposition to an intended course of action or agreement or disagreement with an opinion. 44. To stick out like a sore thumb is to be conspicuous. 45. To take the law into one’s own hands is to seek justice or retribution instead of obtaining assistance through law enforcement or legal procedures. 46. â€Å"Thumbs up† refers to the gesture of approval. 47. To be under someone’s thumb is to be subject to someone else’s influence. 48. To be up in arms is to be indignant or agitated about a wrong done to oneself and/or others. 49. To wash one’s hands of something is to decide that one no longer wants to be considered responsible for an action or policy that one does not have control over. 50. To work one’s fingers to the bone is suggest that one’s fingers have been stripped of flesh from the exertion. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?"Gratitude" or "Gratefulness"?What Is a Doctor?

Pro Tips Turning your Blog into a Bestselling Book

Pro Tips Turning your Blog into a Bestselling Book Pro Tips: Turning your Blog into a Book Who needs the traditional press anymore? With the democratization of the web, bloggers and social media users can now reach audiences of thousands - if not millions - of eager eyeballs. And once any writer has that kind of platform, it is only a matter of time before publishers come knocking on their doors. Have a look on Amazon, and you'll find plenty of books written by bloggers on topics ranging from business and finance to personal development and pop culture.Many bloggers have resisted the siren call of publishing. But with hundreds of posts under their belt, most bloggers have cleared the first hurdle that most new authors face: they can write. Not just in the sense of being able to put their thoughts to paper and engage an audience, but also by making a regular habit out of writing. How can bloggers become authors? Check out these tips from top ghostwriters With advice from Vanessa Mickan and Marcia Layton Turner, two professional ghostwriters who have helped countless authors publish their first books, we’re taking a peek behind the curtain to see how and why bloggers can (and should) make the leap into the world of publishing.The best reasons for writing a book Old school 💠ªÃ°Å¸â€™ ª 3 years ago and still going !! You ladies are my motivation everyday 💛 Thankyou for all you do. Australian personal trainer Kayla Itsines is practically a cottage industry of feel-good fitness thanks to the inspirational messages, pictures, and workout suggestions  she regularly posts. Leveraging a  massive online following (6 million and counting), she has released a lucrative workout app and self-published an ebook called  The Bikini Body Training Guide. What do @TuckerMax @kayla_itsines and @tferriss all have in common? 5. Tim Ferriss Talk about an immersion course! If you want to learn how to become an author, there are few better ways than working with someone who has substantial experience of writing successful books. Think of it as a turbo-charged internship that you happen to be paying for 😉 If you want to learn how to WRITE a great book, here's why you should consider hiring a ghostwriter. 6. Ghostwriters are publishing insiders Ghostwriters come from many backgrounds, but the best ones have plenty of experience in the publishing industry - often as acquisition editors. They can help you understand whether you should self-publish or pursue  traditional publishers. If you decide to go for the latter, they can help you through the process of pitching to editors. It’s not uncommon for ghostwriters to work on  book proposals: creating a pitch document that lays out your book’s content on a chapter-by-chapter basis as well as demonstrating why you are the perfect person to author a book on your subject. Once they’ve put together your proposal, they can even help you identify the right publishers to send it to.Intrigued by the idea of working with a professional on your book? Find out more about choosing a ghostwriter with  this step-by-step guide or by reading  this article from the world’s most successful ghost.Have you considered making the jump from blogger to author? What do you see as your biggest incentives and obstacles? Feel free to share your thoughts, questions, or strong disagreements in the comments below.

[Banking and Management] Assess the advantages and limitations of Essay

[Banking and Management] Assess the advantages and limitations of universal banking OR all purpose financial institutions - Essay Example tional economic investments, the Chinese banking sector has undertaken the strategies of integrating investment services, advisory and underwriting service, home finance and asset management under the same umbrella of the commercial services provided the banks. The universal banking service offered by the Chinese state-owned banks has certain advantages as well as the limitations. On one hand, the aspect of universal banking enables the banks to increase their sales revenues and profitability by catering to the investment demands of the worldwide markets apart from the commercial services. The limitations of offering universal banking products and services lay due to the fluctuation of international economic conditions and the fluctuation of interest rates, exchange rate that would increase the risk exposure of the investment services. The concept of universal banking includes a wide range of financial services provided by the banks in order to cater to the regular banking as well as the investment needs of the customers. The aspect of â€Å"all purpose financial institutions† is related to offering comprehensive service to the customers that also help the banks to diversify the risk of their business. The various banking products and solutions that are offered under the system of universal banking includes savings and deposits accounts, loans and credit services, management of assets, investment service, underwriting services, financial analysis, advisory services, processing of payments, etc. However, banks may choose to offer specific products and services in a universal banking system depending on their specializations. The Chinese banks have been recently named by a magazine as the one of the world’s largest and profitable banks in the world (Linda and Julapa, 2000, p.33). However, this does not mean that the Chinese banking sector is more resilient to the complexities of international economies. Although developments in the Chinese banking sector have

CRJS410 Unit 2IP Research Paper Example | Topics and Well Written Essays - 1000 words

CRJS410 Unit 2IP - Research Paper Example that every unit (city, town, county or state) whose data has been made availed is unique and faces unique challenges so that it is unfair and not empirical, to compare two different and incomparable units. Conversely, the warning is also issued because the public has the proclivity to make comparative assessments by comparing statistical data of different units. These units neither factor the complex-whole because information gathering has to be limited to certain objectives nor do members of the public consider the overlooking of the complex-whole in the war on crime. The import of this is that the public is bound to make wrong conclusions in their assessments, since they had wrong premises fed by inadequate information. The overall impact of the foregoing can take a multifaceted look as the public is bound to make wrong conclusions to the effect that a unit is ineffective or moribund in the war on crime. The culmination of this may be the straining of the police/law-enforcement-public/community relations (Hayes, 2005). This is a widely held and oversimplified conception about a thing, a person or a group of people. An action such as an arrest that may be informed by this widely held and oversimplified conception toward a person may also be referred to as stereotyping. Racism is an action that is informed by the unfounded belief that members of each race have abilities, inadequacies and characteristics that are specific to the given race, as a way of distinguish the race as being superior or inferior to other races or another race (Philip and Tilman, 2007). The term institutional support refers to a part of the economic environment of law enforcement which comprises institutions and authorities whose active support and decisions (such as law, financial and non-financial logistics and regulations determine the functioning of any law enforcement organ. Social categorization refers to the process or the act of classifying people into groups according to similar