anthro research essays

anthro research essays In a March 26, 1999 issue of Science G. A. Clark contributed an article entitled Highly Visible, Curiously Intangible, subtitled modern human origins research. This article tackles the issues surrounding the two competing models of human evolution: the continuity model and the replacement model. Clark borrowed the title from the geneticist Henry Harpendings phrase-a highly visible, yet intangible field, which Harpeding used to describe the controversial endeavor to trace the modern human origins. Clark states that until scientists make explicit paradigms for both replacement and continuity models, each model supporter camp will interpret common variables differently, to make them fit each respective model. Clark (1999) wrote, We are, in effect, consumers of one anothers research conclusions, but we select among alternative sets of research conclusions in accordance with our biases and preconceptions. These biases and preconceptions must be subjected to critical scrutiny. As long as t here is no explicit concern with the logic of inference-how we know what we think we know about the past-there can be no consensus (Clark, 1999, p. 2029). This paper will trace the origins of hominids, from the 4.4 mya Australopithecine period to the 100 tya Homo sapien period. It will side with the multiregional continuity model of hominid evolution, however, several sittings from works that support the replacement model will be incorporated into this paper in order to compare and contrast the significant differences in the two models. Most experts in the field of anthropology agree that the first erect bipeds, called the early hominids appeared in East Africa about four million years ago. They were given the name Australopithecus-being very primitive hominids, with small craniums and elongated arms, they were not known to have used fire or made tools. Researchers are aware of a few species o...

Basic Info, History, Geography and Climate of Spain

Basic Info, History, Geography and Climate of Spain Spain is a country located in southwestern Europe on the Iberian Peninsula to the south of France and Andorra and to the east of Portugal. It has coastlines on the Bay of Biscay (a part of the  Atlantic Ocean) and the  Mediterranean Sea. Spains capital and largest city are Madrid and the country is known for its long history, unique culture, a strong economy and very high living standards. Population: 46,754,784 (July 2011 estimate)Capital: MadridBordering Areas: Andorra, France, Gibraltar, Portugal, Morocco (Ceuta and Melilla)Area: 195,124 square miles (505,370 sq km)Coastline: 3,084 miles (4,964 km)Highest Point: Pico de Teide (Canary Islands) at 12,198 feet (3,718 m) History of Spain The area of present-day Spain and the Iberian Peninsula has been inhabited for thousands of years and some of the oldest archeological sites in Europe are located in Spain. In the 9th century B.C.E. the Phoenicians, Greeks, Carthaginians, and Celts all entered the region but by the 2nd century B.C.E., the Romans had settled there. Roman settlement in Spain lasted until the 7th century but many of their settlements were taken over by the Visigoths who arrived in the 5th century. In 711 the North African Moors entered Spain and pushed the Visigoths to the north. The Moors remained in the area until 1492, despite several attempts to push them out. Present-day Spain was then unified by 1512 according to the U.S. Department of State. By the 16th century, Spain was the most powerful country in Europe because of wealth obtained from its exploration of North and South America. By the latter part of the century, however, it had been in several wars and its power declined. In the early 1800s, it was occupied by France and it was involved in several wars, including the Spanish-American War (1898), throughout the 19th century. In addition, many of Spains overseas colonies revolted and gained their independence at this time. These problems led to a period of dictatorial rule in the country from 1923 to 1931. This time ended with the establishment of the Second Republic in 1931. Tensions and instability continued in Spain and in July 1936 the Spanish Civil War began. The civil war ended in 1939 and General Francisco Franco took over Spain. By the beginning of World War II, Spain was officially neutral but it supported Axis power policies; because of this though it was isolated by the Allies following the war. In 1953 Spain signed the Mutual Defense Assistance Agreement with the United States and joined the United Nations in 1955. These international partnerships eventually allowed Spains economy to begin growing because it had been closed off from much of Europe and the world prior to that time. By the 1960s and 1970s, Spain had developed a modern economy and in the late 1970s, it began to transition to a more democratic government. Government of Spain Today Spain is governed as a parliamentary monarchy with an executive branch made up of a chief of state (King Juan Carlos I) and a head of government (the president). Spain also has a bicameral legislative branch made up of the General Courts (made up of the Senate) and the Congress of Deputies. Spains judicial branch is composed of the Supreme Court, also called the Tribunal Supremo. The country is divided into 17 autonomous communities for local administration. Economics and Land Use in Spain Spain has a strong economy that is considered mixed capitalism. It is the 12th largest economy in the world and the country is known for its high standard of living and quality of life. The major industries of Spain are textiles and apparel, food and beverages, metals and metal manufactures, chemicals, shipbuilding, automobiles, machine tools, clay and refractory products, footwear, pharmaceuticals, and medical equipment. Agriculture is also important in many areas of Spain and the main products produced from that industry are grain, vegetables, olives, wine grapes, sugar beets, citrus, beef, pork, poultry, dairy products, and fish. Tourism and the related service sector is also a major part of Spains economy. Geography and Climate of Spain Today most of Spains area is located in southwestern Europe on the mainland of the country that is south of France and the Pyrenees Mountains and east of Portugal. However, it also has territory in Morocco, the cities of Ceuta and Melilla, islands off the coast of Morocco as well as the Canary Islands in the Atlantic and the Balearic Islands in the Mediterranean Sea. All of this land area makes Spain the second largest country in Europe behind France. Most of the topography of Spain consists of flat plains that are surrounded by rugged, undeveloped hills. The northern part of the country, however, is dominated by the Pyrenees Mountains. The highest point in Spain is located in the Canary Islands with Pico de Teide at 12,198 feet (3,718 meters). The climate of Spain is temperate with hot summers and cold winters inland and cloudy, cool summers and cool winters along the coast. Madrid, located inland in the center of Spain has an average January low temperature of 37ËšF (3ËšC) and a July average high of 88ËšF (31ËšC). Sources Central Intelligence Agency.  CIA - The World Factbook - Spain. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/sp.htmlInfoplease.com. (n.d.). Spain: History, Geography, Government, and Culture- Infoplease.com. Retrieved from: infoplease.com/ipa/A0107987.htmlUnited States Department of State. Spain. Retrieved from: state.gov/r/pa/ei/bgn/2878.htm

Growth Strategies Essay Example | Topics and Well Written Essays - 750 words

Growth Strategies - Essay Example However, even though it has strong partners, visitations and the numbers of people who come to the museum seem to be low therefore the museum needs to increase the number of visitors it has per annum. In 2007, more than one million people visited the museum but this number can be significantly increased (as well as the revenue generated from the visitors) if there are certain tactics and steps which are undertaken by the museum over time. These ideas are connected with market penetration, market development, product development and diversification. The museum should target adults with the auction of art created by local children of Indianapolis. Silent auctions or even open bidding could be held in which the parents could bid on the art produced by their own children and the proceeds should go to the museum. While all these tactics could be very useful, some seem to have a greater advantage over the other. For example, expanding the marketing budget of the museum would give it greater visibility and certainly create a pull which brings more people to the museum. If their experience is positive, word of mouth itself would encourage more visitors and thus result in free advertising for the non-profit organization. Similarly, having the premier of a historical/action film such as National Treasure or even a popular children’s film could be a significant boost to the museum in terms of visibility and media attention. When it comes to product development, it is unlikely that the museum would be able to easily acquire historical artifacts connected with children in the local region but if it moves to the international circuit, partnerships with other museums would be very beneficial. For example, the museum could borrow ancient toys from other civilizations and create interesting displays about children in ancient times. Stories told to children in Ancient Rome or

Auditing and Consulting in Accounting Firms Research Paper

Auditing and Consulting in Accounting Firms - Research Paper Example The concept of moral hazard originated in the insurance business when the insured party exhibits immoral behavior by giving out wrong information, implying an outright fraud, but this definition has since been used in economics, in a situation where there is asymmetry in the information available. One party has more relevant information or data than the other party and is therefore in a better position to take action that will insulate itself from risks, while the other party unknowingly bears the negative consequences if things go wrong or not as expected. Previously, external auditing firms were hired for their accounting and auditing skills for expertise in these matters. However, the past few decades saw the rise of many independent smaller accounting firms, causing an intense rivalry or competition for new accounting clients. A response by the big global accounting and auditing firms was to branch out into a new service, in which they profess to have management expertise, and this is in the consultancy business. In the auditing market, there was saturation and maturity, hence accounting and auditing firms started to offer integrated auditing, consultancy, and advisory services (The Economist, 2012, p. 1). This situation has an inherent moral hazard in it, because accounting and auditing firms should not provide consultancy services to the same firms that they are auditing. There is a good tendency to manipulate the books (window dressing) to enhance assets, profits, or credit rating to justify the huge consultancy fees, which is a very lucrative revenue stream for these firms. Some regulators and policymakers have doubts whether it is possible to maintain accounting integrity or professional independence in these kind of situations. This is clearly an anomaly, similar to the fox guarding the chicken coop; it has been demonstrated by the corporate

Parent Child Relationship Essay Example for Free

Parent Child Relationship Essay Abstract This paper is about showing your children that you love them by promoting boundaries. It will explain what kids really want their parents know and understand. This paper also gets down to the basics of how to be a beacon of hope in this dark world. Show how to help our children maneuver through troubling situations by giving them positive values to fall back on. Love is the common thread which binds us together and without love, boundaries and discipline would not succeed the way it is meant to. This paper looks at different ways to be active at home, how to have a joy-filled home, and how to show the ones who mean the most to you how you feel. It also shows how emotions can affect how we parent. It takes us on a journey through our childhood, so many of our parenting tactics come from how we were parented whether it was good or bad it is what we based our parenting on. How Parents can Better Love Understand Their Kids In this paper we will be discussing different techniques and methods practiced to make home the safe haven it is supposed to be. Some tips are given on how to bring fun and understanding into the home. Family White (1998) states, â€Å"if your family are the most important people in your life†¦show them, make your family your priority—strip away the non important things that take away time from them (p. 5). Kids just want to be loved and cherished. They need to feel like they belong somewhere and are special. Parents need to slow down and spend time with their children. We need to be good role models for our own kids. We need to have fun households to show the kids there is more to their music and TV, they can have a good time with the family (p. 37-41). Talk about goal setting as a family, â€Å"everyone has an opinion so everyone is included in pitching ideas of they would like to see the family accomplish, positive comments only. Then you need to clarify and organize your agreed-upon goals, and write down ways to accomplish each goal. You should designate a specific time to reflect and reevaluate your efforts as a family† (White, 1998, p. 41-42). White (1998) teaches a listening technique which was taught to him. â€Å"You begin by telling the person you are going to ask three questions and you will repeat them several times, but they need to give a different response each time. The goal is to get them to discover the solution and work toward applying it (p. 60-61). We need to be mindful of how we perceive things each person has his or her own view, and it may not match your personal view but we need to realize there is more than one way to do a task. Also, White (1998) speaks to us about time and how we cherish the moments with our loved ones, making sure our kids are confident secure in who they are will help them be able to say no to certain things. We need to build up the kids by focusing on the positive and by letting them know they are loved (pp. 85-93). Not only is it our responsibility to build up our children, but we need to help them dreamhave vision, and help them get to their dreamsdon’t be a dream crusher. We may not believe what they do but we need to be supportive. How to be Positive â€Å"Your thinking directly affects your performance get rid of negative thinking. â€Å"You are what you are, and where you are because of what has gone into your mind† (Ziglar, 1989, pp. 18-20). Ziglar says, â€Å"When you change the input you change the output. We need to stop being so negative –if a task is too hard we say we can’t do it, we need to encourage our kids and ourselves to push through the tough times (p. 24). â€Å"A successful life starts with having a loving and stable relationship with our family. Your attitude affects your outlook on life; qualities to strive for to have success in life are: dependability, friendliness, honesty and a sense of humor† (Ziglar, 1998, pp.41-42). Ziglar also said, â€Å"A solid foundation for children involves a solid moral base† meaningyou need to practice what you preach. â€Å"You need to look for and expect good from your children, stop looking at the bad and negative things and look for the good and positive in them and they will bloom† (Ziglar, 1998, p. 51). Be specific when you find something good in your child, tell them what it is exactly and continue to lift them up. Being Available as an Emotion Coach According to Gottman (1997), We need to help our kids deal with their emotions by being their emotion coaches and we do that with five steps 1) by being aware of their emotion, 2) recognize the emotion as a time for intimacy and teaching, 3) listen to them and validate their feelings, 4) help label the emotion with words and 5) set limits while finding ways to solve the problem (p.24). In step one, the focus is on recognizing when you are feeling an emotion, you can identify the feelings, and you are able to be sensitive to emotions in others (p. 76). Step two, when parents can use a negative experience to bring forth bonding with their children it builds intimacy and it teaches them how to deal with their feelings (p.93). During step three, two things take place, listening empathetically and validating the child’s feelings. Gottman suggests that this may be the most important step in emotion coaching! Not only are you listening with your ears, but you are using your eyes to look for physical confirmation of the child’s emotions. Parents also use their imagination to see things from the child’s perspective. They repeat back what they hear to help the child put words to his or her emotions. Lastly, they use their most precious gift of heart to feel what their child is feeling (p. 94). Step four is putting words to their emotions. Studies have shown that labeling emotions has a soothing effect on the nervous system, aiding the child to bounce back quicker from upsetting incidents (pp. 99-100). The final step is setting limits and problem solving. This step entails empathizing with the child’s feelings as well as discussing what is right and wrong behavior, and then coming up with alternative ways to handle their emotions (p. 101). Generally speaking, according to Gottman (1997), Children who have parents that practice â€Å"emotion coaching† have better physical health and score higher in academics. They seem to get along better with others and have fewer behavioral problems. Also noted, these children are less prone to act violently and seem to experience fewer negative feelings and more positive ones, and are considered to be healthier on an emotional level (p. 25). â€Å"There are results that show when parents use emotion coaching with their kids; there are buffering effects on children whose families are having difficulty and/or divorce. Another find from research shows that fathers who incorporate emotion coaching in parenting have an extremely positive impact on their children’s emotional development† (Gottman, 1997, p. 26). There are four types of parenting styles; depending on your style as a parent the effects can be detrimental to the child’s well-being. The styles are being dismissive, disapproving, laissez-faire, and the emotion coach. In the dismissive style, the child’s feelings are thought of as not important or trivial. The effect on the child is that he or she learns that their feelings are wrong or not valid. They feel that something is wrong with them as a person because of how they feel (p. 50). The disapproving style, judges and criticizes the child’s emotional expression as well as view emotions as weakness. The effect on the child is that he or she learns that their feelings are wrong or not valid. They feel that something is wrong with them as a person because of how they feel (p. 51). The laissez-faire style, does not teach the child about emotions, and offers little guidance on behavior. The effect on the child is he or she does not learn how to regulate their emotions and they have trouble making friends and getting along with others (pp. 51-52). The emotion coach style, does not feel that they have to fix every problem for the child and they respect the child’s emotions. The effect on the child is he or she can trust their feelings, solve problems, and get along well with others (p. 52). Parents need to take their time with their children, get to know them and understand their point of view. By learning to be empathetic listeners, parents can help their children learn to problem solve for themselves, enable their child to soothe themselves and become more well-rounded individuals. Showing empathy is like showing your child your heart. If you can let them know that you understand how they feel, they won’t feel down and they will feel confident that their parents care about them at the core of their emotions. How Love Heals In understanding the dynamic of parent and child Hendrix Hunt (1997) use a metaphor describing the relationship as â€Å"a tapestry of life, meaning they are woven together by the threads and stitches of their interactions with one another† (p. 7). They use this to describe the delicate bond between the parent and child. If not careful you can tear and damage that bond. â€Å"These tears happen when you are not paying attention to the moment, or when you are experiencing emotional pain yourself† (Hendrix Hunt, 1997, p. 8). The focus of the message given by Hendrix Hunt (1997) is on being conscious in your parenting. This means â€Å"you are to meet the needs of your child by providing safety, support and structure as your child moves through each stage of development† (p. 38). Hendrix Hunt (1997) mentioned â€Å"most parents are unconscious, but they are still good, kind, caring and committed people. They have been wounded and just have not healed into a greater self-awareness and self-acceptance† (p.45). According to Hendrix Hunt (1997) there are five characteristics to unconscious parenting, â€Å"it cuts, it cuts the connection between parent and child. It is an inheritance, parents are parenting from their fears and wounds. It is unaware, these parents don’t realize what they do to their kids, and they felt cheated so the cycle continues. It causes exaggerated reactions, parents over or under react to what their child says or does. Lastly, it is ignorance, the parent doesn’t realize he or she is overreacting to the child’s normal behavior† (pp. 48-51). When a parent is ready to become a more conscious parent they need to learn how to listen and talk to their children. Hendrix Hunt (1997) calls this â€Å"intentional dialogue; this includes mirroring, validating, and empathizing† (p. 106). According to Hendrix Hunt, mirroring is when you have listened and repeat back what you believe you heard back to the person. Validating is when you let the speaker know that what they are saying makes sense. Empathizing is shown by recognizing the feelings of others as they explain their point of view (1997, p. 107-108). There needs to be a commitment on the part of the parent to be open to conscious parenting. Conscious parenting offers safety, support, and structure. The parent needs to create an environment that 1) is physically safe, 2) is emotionally supportive to the child’s growth, and 3) is structured to limits and boundaries (Hendrix Hunt, 1997, pp.141-142). According to Hendrix Hunt (1997), physical safety is the primary requirement of every living thing. The most important way to support a child is by validating how he or she feels. A conscious parent provides clear boundaries and sets limits to reinforce the child’s sense of safety and support (pp. 142-143, 153). No One Gets Me Dr Sachs is corresponding with one of his patients via letters being mailed to one another in, When no One Understands. This book was his response to what his patient wrote to him. This young lady was troubled and had tried a suicide attempt which is how they met. During their sessions she remained quiet she did not like to communicate by talking and because Dr. Sachs knew she was creative and a good writer so he decided to offer an alternative to the typical session. This brought her out of her shell a little to where she would talk to him in some sessions but the bulk of the treatment came through their letters. She did grow to trust him more and opened up to him regarding some things she felt her parents just were not â€Å"getting†. Encouragement and Self Discovery In, Taste Berries for Teens book series, is chock full of very touching letters from different teens going through different emotional trials. Youngs Youngs do a great job at reaching out to the youth and giving them an outlet to share their feelings. â€Å"The purpose of this series is focused on â€Å"liking† yourself. A chance for getting to know and understand yourself on a deeper level. It tells of change and how one changes from year to year† (Youngs Youngs, 2000, p.3). Boundaries Cloud Townsend (1998) brings honest thought to mind when they discuss what kind of future is being created for your child if they are wild and reckless? We are preparing our children for the future (p. 14). There are three roles to being a parent, 1) guardian, 2) manager and 3) source. The guardian is legally responsible for the child and is his or her protector. The manager makes sure things get done and goals are reached, this role is a disciplinarian one. The source, the parent is the source of all good things (Cloud Townsend, 1998, pp. 19-21). According to Clod Townsend (1998) parents need to teach reality principle, which introduces true reality consequences such as not going to a movie because the room was not cleaned; it does not include negative relational consequences such as nagging or fussing. The child needs to â€Å"feel† the consequences not the parent (pp. 58-61). Setting Limitations Clinton Sibcy talk about overprotecting, overindulging and over controlling your kids and how these can harm the child. Parents need to exercise balance we are to protect our children but when we over protect we damage their spirit and deter them from becoming the strong, independent adult they should be. Over controlling parents mean well, they want their child to succeed, but they push them to perfectionism and these children are afraid to fail. The over indulging parent may suffer from feelings of guilt but children need structure and in this case the child can become insecure, irritable and bored (p. 9-13). There is a healthy balance and it is the parent’s job to find it. Honestly it begins with love and respect, some have to learn that but it is give and take. If you don’t show the children these qualities, they cannot give it back to you. Conclusion I would just like to conclude by saying that I enjoyed this research and this topic were fun to delve into and I hope to use some of these techniques in my own home to help improve my relationship with my family communication is so important but the most important thing that I emphasize is that it all must be done in love and with love to work. You can bark orders and commands all day long but you and your children will suffer from the lack of love and respect. References Clinton, T., Sibcy, G. (2006). Loving your child too much: Staying close to your kids without overprotecting, overindulging, or overcontrolling. Nashville, TN: Integrity Publishers. Cloud, H. Townsend, J. (2001). Boundaries with kids. Grand Rapids, MI: Zondervan. Gottman, J; (1997). The heart of parenting. New York, NY; Simon Schuster Hendrix, H; Hunt, H; (1997). Giving the love that heals a guide for parents. New York, NY; Pocket Books. Sachs, B; (2007). When no one understands. Boston, MA; Trumpeter Books. Youngs, B; Youngs, J; (1995). Taste berries for teens #3. Deerfield Beach, FL; Health Communications, Inc. White, J; (1998). What kids wish parents knew about parenting. West Monroe, LA; Howard Publishing Co, Inc. Ziglar, Z; (1989). Raising positive kids in a negative world. New York, NY, Ballentine Books.

Depression Essay example -- Health, Depressed Individuals

Certain practical issues need to be considered by the clinician during the assessment of MDD, (Dozois & Dobson, 2009). Depressed individuals tend to express their problems in a detailed manner when they are aware of what is expected from them during initial phase of assessment. Warning depressed clients about the possible interruptions at the initial phase along with providing them rationale helps to improve the effectiveness of the assessment (Dozois & Dobson, 2009). As depressed individuals tend to commit cognitive bias (Dozois & Beck, 2008), it is necessary to determine the actual impairment by evaluating patient’s daily routine in terms of different areas of functioning. Each diagnostic criteria needs to be addressed in number of ways (Shea, 1988). Sometimes, the patient describe their symptoms in more idiosyncratic way. So, the clinician needs to translate those concerns in to the nosological system (Dozois & Dobson, 2009). Bolland & Keller (2009) emphasize the need to assess the number of previous episodes and their duration because this information is one the predictor for risk of subsequent relapse (Solomon et al, 2000). Dozois & Dobson (2009) have reported to rely upon information related to previous episode carefully as the client may commit the reporting bias. The reporting bias can be reduced by ensuring that the patient understands the time frame to which he or she refers (Dozois & Dobson, 2009) and providing contextual cues to the patient’s memory (Shea, 1988). The information related to previous treatments, medical history, patient’s motivation for change, etc. may help in identifying resources for change (Dozois & Dobson, 2009). It is also helpful to assess client’s strengths which will help in formulating... ...owever, if Medical conditions worsens the symptoms of depression, then mood disorder is diagnosed as MDD and medical condition is listed on Axis III of the DSM-IV-TR( APA, 2000a). It is difficult to differentiate between depression and dementia (Gualtieri and Johnson, 2008), but certain differences can be noted among two (Dozois and Dobson, 2009). For example, recent memory is more effected in depression than remote memory; such symptoms are not prominent in dementia (Dozois and Dobson, 2009). Conclusion: For the accurate assessment of MDD, the clinician should not rely upon results obtained from one psychometric instrument. Rather, he or she should try to integrate information obtained from multiple sources to get the holistic picture of patient. The clinicians also needs to consider above mentioned practical issues while making assessment related to MDD.

Describe the promotional mix used by two selected organisations Essay

The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively, they can advertise their product through commercials, posters, leaflets and billboards, which are all effective in getting the message of their product to their customers, but it isn’t the quantity of advertisement that makes the Meal deal effective, the quality of it instead. Tesco advertise the meal deal with a short catchphrase â€Å"Buy any of these for  £3† which is simple and straight to the point. Advertising is one of the key parts of a promotional mix and is the most effective way of Tesco promoting their product. Below is an example of Tesco advert: Here they show the products previous prices through sales compared to its current price with the image of a berry which symbolises Christmas – This makes people want to buy the item for loved ones. Personal selling: Personal selling is where Tesco manage customer relationships. At Tesco this is an effective way of marketing their meal deal, this is because it involves interpersonal contact between the buyer and the seller. The limitation of personal selling at Tesco is that it is very expensive to employ staff to sell the customers, and has not got a good effect on the Meal Deal particularly. An example of personal selling within Tesco is the use of staff in the shop to advise customers on what they want to buy, this may be by dealing to leaflets to people in populated areas, which may have exciting deals in, this helps Tesco attract customers to market. Sales promotion: Sales promotion is how Tesco promote sales etc to the consumers so that people will buy products under sale. Tesco promote the meal deal in this way, for example they may promote a certain sale for a group of products. A good example of this is the â€Å"Buy one get one free† promotion, which is a very effective marketing strategy. Public relations: Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. Activities can include organising conferences, open days etc, however this activity is not particularly used with the Meal deal at Tesco. Direct marketing: Direct marketing is used by Tesco to market their meal deal by using a wide range of consumer and business markets. A clear example of how Tesco achieve this is using e-mails and letters, which are sent to customers with the advertised product. Tesco can use direct marketing by specifically targeting the target audience of meal deal – perhaps people at work as they would be able to get a meal deal at lunch break. Sponsorships: Sponsorships are where organisations such as Tesco pay to be associated with a cause. This is evident in Tesco with the Marie Curie Campaign, in which 5% of profit would go to the fight for cancer campaign, which helps Tesco with marketing because people will want to become involved, which means more people will be buying from Tesco. Promotional mix for National Health Service Advertisement: The NHS advertise there service of health effectively, they can advertise their service through commercials, posters, leaflets and billboards. Advertising at the NHS varies to Tesco, as they do not advertise in terms of persuasion to gain profits, they instead advertise to make the public aware of illnesses, diseases etc so that people can respond effectively to this. The below image is an example of NHS’s advertisement Personal selling is where Tesco manage customer relationships. At the NHS personal selling is not really used as the NHS is a service and does not sell products. Public relations: Public relations at the NHS Sponsorships is a very important promotional mix at the NHS, this is important to them because they have links to many charities. One sponsor in particular that the NHS have is the Academic health Science network of North East Cumbria. This makes people appreciate the organisation, as the NHS will have special days where they collect donations for the research organisation. Direct marketing: Direct marketing is not applicable to the NHS because the NHS is a charity funded organisation, which does not run on profit. Therefore they do not use direct marketing in their promotional mix. Sales promotion: As well as Direct marketing, Sales promotion also does not apply to NHS as the NHS do not sell products, instead they offer services. They would intend  to promote their organisation for people to use, however the NHS do not promote to get a profit.

Reading Response : Abortion in India Essay

Rushdie, Salman. â€Å"Abortion in India†. Essays. 2nd Edition. Kelly, Joseph. New York; Norton, 2008. 279-282. Print. The articles topic is about the tragedy of abortion of female fetuses in modern day India. I believe the author is trying to say that unnecessary abortions are a type of genocide and a true tragedy. Proving points on both sides saysing that having female abortions could actually be beneficial in that it would decrease overpopulation. He then argued against this belief by stating that in one generation’s time there would be a girl shortage which could cause many problems, including increasing the sexism of Indian society and denying India of all of the wonderful things that women have to offer. The most interesting part of this essay was where Rushdie states that, â€Å"†¦Fundamentally it’s the result of modern technology being placed at the service of medieval social attitudes†. I found this to be a very insightful line and thought it summed up the problem in an interesting and thoughtful way. Although Rushdie is pro-choice, it does not mean he supports women having an abortion simply beacuse they dont want to have a daughter. What should be done when a women uses her power over her own body to discriminate againt female fetuses? Although he respects a womans right to chose, he also strongly believes that this practice is both immoral and unethical. I did not find any sections of this essay to be confusing or problematic. 1)Voluable- Speaking or spoken incessantly and fluently 2)Flamboyant- Tending to attract attention because of their exuberance, confidence, and stylishness. 3)Myraid- A countless or extremely great number 4)Anathematized- To proclaim an anathema on: curse

50 Idioms About Arms, Hands, and Fingers

50 Idioms About Arms, Hands, and Fingers 50 Idioms About Arms, Hands, and Fingers 50 Idioms About Arms, Hands, and Fingers By Mark Nichol Many idioms referring to human behavior are based on analogies to parts of the body, especially arms, hands, and fingers. Here are explanations of many of the most common expressions. 1. â€Å"All hands on deck,† from nautical terminology, means that a circumstance requires everyone’s attendance or attention. 2. One who is all thumbs is clumsy (as if one had thumbs in place of fingers and is therefore not dexterous). 3. To have something at hand is to have it accessible or nearby. 4. To be hand in hand is to be in close association. 5. A backhanded compliment is one that explicitly or implicitly denigrates the recipient. 6. To be in good (or safe) hands is to be in a secure position. 7. To be on hand is to be in attendance or available in case of need. 8. To bite the hand that feeds you is to attack or reject someone who has helped you. 9. â€Å"The devil makes work for idle hands† means that those who do not have enough to occupy them are susceptible to risking illicit behavior. 10. To say that someone did not or would not lift a finger is to criticize the person for failing to assist. 11. â€Å"Elbow grease† refers to influence that will enable something to occur that would otherwise be hindered or stalled. 12. Elbow room is space to be free to live the way one wants to or engage in activities as one wishes. 13. To finger someone is to identify someone, especially a perpetrator of a crime or someone who is to blame for doing something wrong. 14. To experience something at first hand (or firsthand) is to experience it directly rather than to merely become aware of it through an intermediary. 15. To force someone’s hand is to maneuver so that someone is compelled to act prematurely or reveal his or her intentions. 16. To give someone a free hand is to allow that person autonomy. 17. â€Å"Five-finger discount† is a euphemism for stealing, especially shoplifting. 18. To gain the upper hand is to become dominant or victorious. 19. To get one’s fingers burned is to experience a painful lesson, often about issues such as trust in interpersonal relationships. 20. To get one’s hands dirty it to directly engage in an activity that may not be appealing, rather than leave it to others, or to become involved in illicit activity. 21–22. To give one’s right arm (to right-handed people, the more useful one) or an arm and a leg is to offer a significant sacrifice to obtain a desired result. 23. To go hand in glove means to be in close agreement or in a close relationship. 24. To hand it to someone is to acknowledge someone’s accomplishment. 25. To hand something to someone on a plate or a platter means to make something easy for someone. 26. To hang on by one’s fingernails is to barely manage to cope with something. 27. To have a finger in every pie (or many pies) is to be involved in many activities or projects 28. To have one’s finger on the pulse of something is to be acutely aware of its condition or status. 29. To have one’s hands full it to be busy or too busy to take on other activities. 30. Something done with a heavy hand is done excessively and/or oppressively. 31. A reference to an iron fist (or iron hand) in a velvet glove is to authoritarian behavior concealed behind a facade of benevolence. 32. To keep someone at arm’s length is to maintain emotional and/or physical distance from someone who is a bad influence or may otherwise cause harm. 33. To keep one’s fingers crossed is to wish for good luck. 34. To know something like the back of one’s hand is to be intimately or thoroughly familiar with it. 35. When the left hand doesn’t know what the right hand is doing, one entity associated with another is unaware of the second entity’s actions or intentions. 36. To lend a hand means to help. 37. To live from hand to mouth is to live on a subsistence level, with no cushion of comfort. 38. When something gets out of hand, it is out of control. 39. The long arm of the law is the influence of law enforcement, which can be more far reaching in time or space than one expects. 40. â€Å"On the other hand† means â€Å"alternatively.† 41. To overplay one’s hand is to be overconfident. 42. To play into someone’s hands is to engage in activity or behavior that makes one vulnerable to another person’s manipulation. 43. A show of hands is a literal or figurative assessment or vote to determine support for or opposition to an intended course of action or agreement or disagreement with an opinion. 44. To stick out like a sore thumb is to be conspicuous. 45. To take the law into one’s own hands is to seek justice or retribution instead of obtaining assistance through law enforcement or legal procedures. 46. â€Å"Thumbs up† refers to the gesture of approval. 47. To be under someone’s thumb is to be subject to someone else’s influence. 48. To be up in arms is to be indignant or agitated about a wrong done to oneself and/or others. 49. To wash one’s hands of something is to decide that one no longer wants to be considered responsible for an action or policy that one does not have control over. 50. To work one’s fingers to the bone is suggest that one’s fingers have been stripped of flesh from the exertion. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?"Gratitude" or "Gratefulness"?What Is a Doctor?

Pro Tips Turning your Blog into a Bestselling Book

Pro Tips Turning your Blog into a Bestselling Book Pro Tips: Turning your Blog into a Book Who needs the traditional press anymore? With the democratization of the web, bloggers and social media users can now reach audiences of thousands - if not millions - of eager eyeballs. And once any writer has that kind of platform, it is only a matter of time before publishers come knocking on their doors. Have a look on Amazon, and you'll find plenty of books written by bloggers on topics ranging from business and finance to personal development and pop culture.Many bloggers have resisted the siren call of publishing. But with hundreds of posts under their belt, most bloggers have cleared the first hurdle that most new authors face: they can write. Not just in the sense of being able to put their thoughts to paper and engage an audience, but also by making a regular habit out of writing. How can bloggers become authors? Check out these tips from top ghostwriters With advice from Vanessa Mickan and Marcia Layton Turner, two professional ghostwriters who have helped countless authors publish their first books, we’re taking a peek behind the curtain to see how and why bloggers can (and should) make the leap into the world of publishing.The best reasons for writing a book Old school 💠ªÃ°Å¸â€™ ª 3 years ago and still going !! You ladies are my motivation everyday 💛 Thankyou for all you do. Australian personal trainer Kayla Itsines is practically a cottage industry of feel-good fitness thanks to the inspirational messages, pictures, and workout suggestions  she regularly posts. Leveraging a  massive online following (6 million and counting), she has released a lucrative workout app and self-published an ebook called  The Bikini Body Training Guide. What do @TuckerMax @kayla_itsines and @tferriss all have in common? 5. Tim Ferriss Talk about an immersion course! If you want to learn how to become an author, there are few better ways than working with someone who has substantial experience of writing successful books. Think of it as a turbo-charged internship that you happen to be paying for 😉 If you want to learn how to WRITE a great book, here's why you should consider hiring a ghostwriter. 6. Ghostwriters are publishing insiders Ghostwriters come from many backgrounds, but the best ones have plenty of experience in the publishing industry - often as acquisition editors. They can help you understand whether you should self-publish or pursue  traditional publishers. If you decide to go for the latter, they can help you through the process of pitching to editors. It’s not uncommon for ghostwriters to work on  book proposals: creating a pitch document that lays out your book’s content on a chapter-by-chapter basis as well as demonstrating why you are the perfect person to author a book on your subject. Once they’ve put together your proposal, they can even help you identify the right publishers to send it to.Intrigued by the idea of working with a professional on your book? Find out more about choosing a ghostwriter with  this step-by-step guide or by reading  this article from the world’s most successful ghost.Have you considered making the jump from blogger to author? What do you see as your biggest incentives and obstacles? Feel free to share your thoughts, questions, or strong disagreements in the comments below.

[Banking and Management] Assess the advantages and limitations of Essay

[Banking and Management] Assess the advantages and limitations of universal banking OR all purpose financial institutions - Essay Example tional economic investments, the Chinese banking sector has undertaken the strategies of integrating investment services, advisory and underwriting service, home finance and asset management under the same umbrella of the commercial services provided the banks. The universal banking service offered by the Chinese state-owned banks has certain advantages as well as the limitations. On one hand, the aspect of universal banking enables the banks to increase their sales revenues and profitability by catering to the investment demands of the worldwide markets apart from the commercial services. The limitations of offering universal banking products and services lay due to the fluctuation of international economic conditions and the fluctuation of interest rates, exchange rate that would increase the risk exposure of the investment services. The concept of universal banking includes a wide range of financial services provided by the banks in order to cater to the regular banking as well as the investment needs of the customers. The aspect of â€Å"all purpose financial institutions† is related to offering comprehensive service to the customers that also help the banks to diversify the risk of their business. The various banking products and solutions that are offered under the system of universal banking includes savings and deposits accounts, loans and credit services, management of assets, investment service, underwriting services, financial analysis, advisory services, processing of payments, etc. However, banks may choose to offer specific products and services in a universal banking system depending on their specializations. The Chinese banks have been recently named by a magazine as the one of the world’s largest and profitable banks in the world (Linda and Julapa, 2000, p.33). However, this does not mean that the Chinese banking sector is more resilient to the complexities of international economies. Although developments in the Chinese banking sector have

CRJS410 Unit 2IP Research Paper Example | Topics and Well Written Essays - 1000 words

CRJS410 Unit 2IP - Research Paper Example that every unit (city, town, county or state) whose data has been made availed is unique and faces unique challenges so that it is unfair and not empirical, to compare two different and incomparable units. Conversely, the warning is also issued because the public has the proclivity to make comparative assessments by comparing statistical data of different units. These units neither factor the complex-whole because information gathering has to be limited to certain objectives nor do members of the public consider the overlooking of the complex-whole in the war on crime. The import of this is that the public is bound to make wrong conclusions in their assessments, since they had wrong premises fed by inadequate information. The overall impact of the foregoing can take a multifaceted look as the public is bound to make wrong conclusions to the effect that a unit is ineffective or moribund in the war on crime. The culmination of this may be the straining of the police/law-enforcement-public/community relations (Hayes, 2005). This is a widely held and oversimplified conception about a thing, a person or a group of people. An action such as an arrest that may be informed by this widely held and oversimplified conception toward a person may also be referred to as stereotyping. Racism is an action that is informed by the unfounded belief that members of each race have abilities, inadequacies and characteristics that are specific to the given race, as a way of distinguish the race as being superior or inferior to other races or another race (Philip and Tilman, 2007). The term institutional support refers to a part of the economic environment of law enforcement which comprises institutions and authorities whose active support and decisions (such as law, financial and non-financial logistics and regulations determine the functioning of any law enforcement organ. Social categorization refers to the process or the act of classifying people into groups according to similar